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# FF # 12 - The Mysteries of Mysterium

I know I have already spoken in

my personal blog, but I think at the social level is the most important news of the week and then I repeat myself.

In practice soon we will be in addition to the common Facebook Ads (in practice those advertisements which are in the right column) also sponsored stories. But who are these stories? Of course, our friends! In practice, a publisher (then a brand) may elect to purchase histories (ie the check-in, the like, comments ...) and publish them, thereby making it more interesting the ad. Obviously if he is a friend of ours to write a positive comment about a product or service we are more inclined to listen. And I disagree with those who, around the network, considers this move a wrong strategy.

The first critical point is that people do not ever put to promote a brand without a response, but with the web 2.0 approach to marketing neotribale advocacy has become an important factor and policies evangelist making are there for all to see. If you choose to attack an Apple sticker on my car because I want to talk about it on Facebook? Another criticism is that of privacy. It could be a problem if the social network will not allow you to set the shared data users, but I do not think that they are so stupid. A little more options in the panel's account and the conscience is clean.

reminding you that I leave you, anyway, what we write or say online stays. Whether you do it on Facebook that on your blog. So you better know to behave in a conscious way.

also add that since yesterday our dear friends on Facebook gave a beating to those who have made plans for the official website: in practice, have eliminated the "Suggest to friends (obviously in the pages of which has not administrators), and then everything will become more complicated. But we prefer the gain of the platform, not that of its members.

PS: I do not have an Apple sticker on the car and I will not ever, than a pint of Guinness!